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How has the Rayssa Leal phenomenon changed the image of skateboarding in Brazilian society?

How has the Rayssa Leal phenomenon changed the image of skateboarding in Brazilian society? Well, let's start off with this... In 2022 there are more girls than boys in skateboarding schools in Brazil.

Don't miss the second part of this conversation with Marcos Hiroshi, former Brazilian professional rider, where we tried to understand how Brazil turned into a massive player in the world of skateboarding.

How do you explain the evolution of skateboarding in Brazil?

We had ups and downs, but at one time skateboarding started to appear frequently on TV and city halls all around Brazil started investing in skateparks. We had this mayor in São Paulo who started building a skatepark in each community youth Centre (places with schools, specialized courses and sports equipment, including, of course, skateparks). In São Paulo around thirty skateparks were build and the city became a reference in skateboarding. Most of these skateparks were built in the city’s outskirts, in poorer neighborhoods and many good riders came out of those initial skateparks.

Mainstream media helped, too…

Indeed. It was when the X-Games appeared. Suddenly, skateboarding was on TV all the time and we had our ace, Bob Burnquist, who became a true ambassador. Many others came afterwards: Sandro Dias, Rodrigo TX, Tiago Lemos, Luan Oliveira and the most recent of all, Rayssa Leal, who at the age of thirteen years old won the silver medal in the Olympics.

Photos credit: Julio Detefon / CBSk

What was the impact caused by Rayssa Leal in Brazil?

A tremendous impact. Every child wants to ride now. Parents are being pressured by their kids to put them in skateboarding schools. The Olympics showed that a little girl can ride and have fun like if she was in a playground. I can even tell you more. In Brazil now, we have more girls than boys in skateboarding schools!

Photos credit: Julio Detefon / CBSk

You have accumulated a lot of experience in skateboarding events in Brazil…

Yes, we acquired a lot knowledge in the last two decades. The CBSK (Brazilian Skate Confederation) exists for twenty years and has many skillful people. We have associations, federations, statutes, projects connected to schools, you name it. They are also many social associations that take kids from streets through skateboarding. All this know-how resulted in big events and we have created a whole group of specialized people along the way.

The image of skateboarding in Brazil has changed…

For sure. It became mainstream and less marginalized. Several years ago, parents didn't want their kids to skate. And a girl? Never! But now that all changed overnight. The general public now understands something about skateboarding because the Olympics and all the Brazilian "skateboarding" idols. Now we have public money allocated to skateboarding, to prepare the Olympics, because skateboarding is an official sport. This money is also used to build more skateparks. The CBSK has an agreement with local and central government to act like an official advisor with skatepark builders to prevent bad constructions.

Photos credit: Julio Detefon / CBSk

How many skateboarders do you have in Brazil?

A search made in 2015 by Data Folha (data platform from newspaper Folha de São Paulo) concluded they were about 8,5 million skateboarders in Brazil, but I can say for sure that we have now more than ten million, after the Olympics in Tokyo.

Instagram Marcos Hiroshi See all skateparks in Brazil

By Manu Silva

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